[L]earned Media was challenged by Russell Reid to refine and define a brand communications strategy, upgrade their digital presence, increase brand awareness and drive more qualified leads to their business website.

Following customer interviews and industry-wide competitive research, [L]earned Media helped Russell Reid define itself within the industry of Waste Management, filled with legacy brands and minimal differentiation. This meant a fresh look, feel and an easy to navigate digital presence for customers.

We developed a narrative centered around, “A partnership that won’t go to waste,” and performed extensive brand story copywriting, website design and development, and search engine optimization to position Russell Reid at the forefront of online search results.