DISH Media Sales engaged [L]earned Media as their first ever digital agency of record. DISH's goals were to first develop the brands positioning, and then to develop a digital media campaign to drive leads amongst their target demographic of media buyers/planners, media agencies, CMOs and industry influencers.
In a landscape filled with media options including the likes of Facebook and Google, we helped DISH Media Sales break through and communicate their value in an effective and efficient manner. Our team developed a comprehensive Viewpoint Report that educated DISH's B2B audience on the TV landscape as a whole, and in particular, their innovative ad targeting products, namely Addressable Advertising.
Leveraging the Viewpoint Report we developed highly engaging and snackable micro-content that was used across owned, earned and paid media channels. This content included email blasts, infographics, promographics, social media posts, ads and more. The digital footprint that we crafted and launched for DISH Media Sales achieved high engagement across all distribution points and effectively communicated their unique and compelling services to our defined target audience.