The New York-based architectural design firm, Design Republic, sought out [L]earned Media’s expertise to revamp their digital presence and help drive qualified leads to their business.
[L]earned Media leveraged insights gained from a competitive landscape audit and key stakeholder Lab Sessions to develop a Strategic Communications Framework. This consisted of a defined target audience, a communications goal, key messages and a unique value proposition.
Once we had our strategy in place, we created a tagline, rewrote the brand's story through elegant copywriting, redesigned the client's website and sales presentations and then helped their founding principal to launch a personal thought-leadership blog. We sent targeted blog content to their network and shared it through social media. Given our content's super targeted and relevant nature, our content was consumed and shared by a large audience, all of whom are now not just followers but fans of Design Republic's brand and business.