Born and bred in the world’s most competitive market, we know what it takes to cut through the clutter, engage audiences and generate leads. Our team of thinkers and creators make it their business to get to know you, where you came from, and where you want to go. Our mission is to build a sound foundation for your business to flourish not just today, but for generations to come.
The [L]earned Media team was engaged by Anheuser-Busch’s Global Strategic Innovation Team headquartered in Palo Alto, also known as “The Beer Garage”. By asking the right questions and testing several hypotheses via rapid prototyping, [L]earned Media created, developed and launched “Grab Some Buds,” a social planning mobile application that “makes it easy to discover what your friends are doing tonight and access nighttime events and activities.”
This custom-built utility-based mobile application helped users conveniently make plans with their friends by allowing them to “find their night”. By connecting the app to their Facebook, Twitter and/or Foursquare accounts, they were able to view a stream of all their friends’ plans in one convenient place.
Leveraging Thrillist as a media distribution partner, [L]earned Media and Budweiser sent targeted email invitations to NYC’s most relevant Budweiser fans. The [L]earned Media team helped Budweiser bring the entire program to life by throwing a killer beta-tester launch party at a hot nightclub in the heart of New York City. With over 300 exclusive VIP guests, the night was filled of beer and excitement including hourly sweepstakes drawings, and 12 on-site brand ambassadors to facilitate the fun.