[L]earned Media was hired by Benchmark Real Estate Group, a New York City investment and management firm specializing in the acquisition and repositioning of multifamily assets to develop a brand for a new high end luxury property located in the heart of Greenwich Village.

[L]earned Media was tasked with developing a full suite of branding collateral for their newest luxury property, 82 West 12th Street, targeted towards sophisticated and affluent clientele.

[L]earned Media designed and developed a property logo that incorporated 100-year old styles that matched the physical property elements, a responsive website with lead capture form, digital and print brochure and custom designed floor plans to position the property as a market-leading luxury residential building in Greenwich Village, NY.