90 years later and General Sportwear Co., is still a leader in the manufacturing of private jean brands. They attribute their success to a continued strong focus and commitment to price, quality, delivery, and service.
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Brought on by their newly appointed CMO, [L]earned Media was charged with instilling freshness and energy into the brand, all the while keeping true to their roots.
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From logo to letterhead, business cards to brochures, we helped to freshen up this 90-year-old business and make their cutting edge quality and service come to life in a new and exciting brand.
![[L]earned Media](/wp-content/uploads/2016/03/LM-Logo-1-300x167.png){kind=logo}
