Bai, a sweetened water beverage with only 5 calories and full of antioxidants, engaged [L]earned Media to develop, create and produce highly engaging social media content leading up to their first ever Super Bowl commercial.
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[L]earned Media brought the brand's personality to life through creative social media micro-content that spoke the language of the their consumers. Custom animated GIFs and promo graphics coupled with paid media drove high levels of engagement that kept Bai top of mind.
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In collaboration with the Zac Brown Band and eBay, we helped create and distribute videos that introduced a contest while giving back to the community via their charity of choice, Camp Southern Ground.
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